A Google business optimization profile is a must have for any local business. It can help people find your business and provide information that’s useful to them. In order to get the most out of your business profile, it’s important not to make mistakes when you create it. Here are 5 big mistakes you can make with your Google business profile:
You Don’t Update Your Business Profile Frequently
A profile is meant to help people discover your business and give them information they need. While it may be hard to remember every aspect of your business when you first create your profile, you’re meant to regularly update it to reflect new information, changes your business has made, new locations, new services you offer, and more. You can update your business profile by revising your name, business name, address, phone number, website, and other information you’ve included. You can also add new information, because aside from the name, address, and phone number you can include anything else you want in your profile. You’re meant to update your Google business profile at least once a month if no updates have been made and there is also a degree of search engine optimization that takes place.
You Have Incorrect Information In Your Profile
A business profile is meant to be a detailed and helpful representation of your business, so you want to make sure everything in your profile is correct. Incorrect information in your business profile can lead people to believe your business is something it’s not, or it can mislead people into thinking you’re more involved in a certain business than you actually are. For example, if you’re a franchise, but you’ve included your parent’s name on your profile instead of your own, people who look at your profile may think you own the business. Incorrect information can also be an issue with address information. If you’ve got an incorrect address in your profile, people who look for your business may not be able to find it, or they may have to travel to another city to do so. Same goes for incorrect information with your phone number. If you’ve got an incorrect number in your profile, people looking for your business may not be able to reach you.
You Only Show Off One Branding And Only One Website
You want people to see your whole business, not just your branding and one digital marketing agency. That’s why you should include information about all your locations, services, and contact information. Another thing you want to include in your business profile is a link to your blog, or other content you’ve created to help build your online presence. You can also include a link to your website in your business profile. However, you should also include a link to other locations, services, and other content you’ve created in your profile. Not only does this help people find your business, but it also gives them additional information about your brand and shows them you’re an active local business.
You Only Show Off Keywords And Key Results In Your Profile
The value of a business profile is in showing as much information as possible about how your business works and where it operates. One way to do this is to include keywords and key results in your business profile. Keywords are words or phrases that describe a product or service you offer. They’re meant to help people find your business in Google, so including relevant keywords in your business profile is a must. Key results, on the other hand, are descriptions of your business and provide more information than just your business name, address, and phone number. Key results are meant to provide more information than just a list of your key words, so they provide a more detailed description of your business.
You Don’t Have A Blog Or Other Content Marketing Available
Google business profiles are meant to be comprehensive and helpful for both people who are looking for your business and those who are at the helm of the search engine. When you don’t have a blog or other content marketing available in your business profile, people who are looking for your business may be unable to find it. They may also be unable to find information about your business, or they may be provided with incorrect information. Depending on the scope of the issue, this can be very frustrating for your customers and even lead to them avoiding your business.
Bottom Line
Google business profiles are a critical aspect of your online marketing strategy, and they can only be effective if they’re up to date, filled with correct information, and include links to your other content. A Google business profile is meant to be a complete and informative representation of your business, so make sure you don’t make any of these mistakes.